3 reasons you need a great headshot

Entrepreneur.com and Huffington Post recently published articles about why personal branding and your web presence is so important. You are the face of your business, so it's important to convey your personality and friendliness to consumers who consider working with you and that they see you in good light in the material they find online.

The articles state that:

• Out of all business decision makers, 84% start their buying process with a referral. And that Google is the very first place people look after getting a referral.
• Of all Internet users, 65% see online search as the most trusted source of information about people and companies. That’s a higher level of trust than any other online or offline source.
• 53% of decision makers have eliminated a vendor from consideration based on information they did or did not find about an employee online.

Even when consumers have a referral, they start their buying process online. A terrific online presence lends credibility and gets customers excited while a bad or irrelevant online presence turns customers away. Let's make sure you are making an outstanding first impression online. Let me portray you as you want the world to see you. Professionally and perfectly.

Here are examples of client photographs. A before and after if you will. The before photos are the photos they were using before our photo session. The after, their new profiles they are sending out into the world, standing out from their competition with an updated professional profile. 

Kristia looks beautiful with her stunning piercing eyes in her before photo but selfies don't work as corporate profiles when you need to represent yourself on a network like LinkedIn. You can now tell she's a young successful professional.

Simon's photograph was nearly a decade old and looked dated. This CEO's new photo shows that he's somewhat a rockstar in the financial environment of investing people's life savings.

Carolien is a textile designer and is one of my oldest returning clients. There is so much quirkiness and fun to this lady that you just don't see in her before photo. She looks stunning in the photo her hairdresser took right after her new hair cut but it shows none of her love for knitting, design and the creative energy and fun that she's about.